epharma West
Effective pharma marketing for a modern world
Roles: art direction, user experience, website design, development
Goals & planning.
Helping ePharma promote its conference on the west coast. Because the subject matter was all about trends, innovations and keeping up with the times, the website needed to reflect that.
Art direction & implementation.
Condensed type, saturated jewel colors - all hallmarks of a modern website with a retro twist. It looked completely unlike the competition - which encouraged visitors to explore. I also mapped out the optimal user journey throughout the site and placed calls-to-action that would lead to purchase.
