Marketing analytics
Growth hacking: expert techniques described
Roles: art direction, web design, UI and user experience, development
Goals & preparation.
Creating and managing a website for a technical conference for technical people. For this brand-new conference, I made a competitive analysis of similar products to identify what could set this one apart.
Art direction & implementation.
Techy, with a human touch - that's how the marketing team wanted to position this product. The color palette is fresh, while still using the expected blues that go hand in hand with the concept of "data".
